A flapjack laced with flax seed, no sugar, and nothing nasty added may not look very appetising laid out on a platter with more of the same, but a health flapjack nicely wrapped, complete with a description written in words that promise feelings of health and vitality, may just fly off the shelves. Marketing healthy food is easier these days with people more aware of what they shouldn't be having.
It used to be that a popular well known brand could introduce a "sugar free" product and that was enough to convince people. Now people are checking the label wanting to avoid artificial sweeteners. In the same way "fat free" used to make products fly off the shelves only until people started to realize these products made up for the fat in sugar. So terms like "nothing artificial added" and "all natural" started to become much more appealing, and they still are. However many people still wish to avoid many "natural" ingredients like white flour, sugar, and saturated fats, and are happier knowing what is in a product rather than what is not. Terms like "made with spelt flour" and "sweetened with fruit juice" will do the trick.
Healthy snack foods have a huge potential for success. People love food. They love to snack, they want to have "something" no nibble on, yet the age old decision between a piece of fruit and a bar of chocolate still sways many people into guiltily choosing the latter time and time again, just wishing fruit tasted as nice as chocolate.
It takes the right creative design and creative packaging to convince people in the middle of a busy day, that a healthy snack is going to give them the same immediate pleasure and lift that a bar of chocolate would.
People love natural packaging these days as well. Earthy tones and recyclable materials give people the impression they are doing good by snacking. The truly health savvy know that it is no use to completely deprive oneself and so health bars laced with a touch of raw chocolate do the best!
It used to be that a popular well known brand could introduce a "sugar free" product and that was enough to convince people. Now people are checking the label wanting to avoid artificial sweeteners. In the same way "fat free" used to make products fly off the shelves only until people started to realize these products made up for the fat in sugar. So terms like "nothing artificial added" and "all natural" started to become much more appealing, and they still are. However many people still wish to avoid many "natural" ingredients like white flour, sugar, and saturated fats, and are happier knowing what is in a product rather than what is not. Terms like "made with spelt flour" and "sweetened with fruit juice" will do the trick.
Healthy snack foods have a huge potential for success. People love food. They love to snack, they want to have "something" no nibble on, yet the age old decision between a piece of fruit and a bar of chocolate still sways many people into guiltily choosing the latter time and time again, just wishing fruit tasted as nice as chocolate.
It takes the right creative design and creative packaging to convince people in the middle of a busy day, that a healthy snack is going to give them the same immediate pleasure and lift that a bar of chocolate would.
People love natural packaging these days as well. Earthy tones and recyclable materials give people the impression they are doing good by snacking. The truly health savvy know that it is no use to completely deprive oneself and so health bars laced with a touch of raw chocolate do the best!
About the Author:
If you are interested in Creative Design you should head to the Digital Creative Packaging website.
No comments:
Post a Comment