Wednesday, April 25, 2012

Finding the right designers to brand your product

By Angus McColl


From inventing a new kind of computer to coming up with a healthy snack food, all new products need excellent creative design and creative packaging in order to really be a success. Developers are often nervous to hand their creations over to designers, but a good design company will seek to really understand the developer and come up with a design and logo that truly does reflect you and your product.

Sadly, many products and inventions have fallen on their face due to poor creativity in the design department. Developers are often nervous to let go when it comes to the marketing side of things, which is why trust and total respect are required in a relationship between a design company and the producer.

What many developers have found is that finding a company that will see them through the entire process is much less stressful and more economical and time saving in the end than going with several different experts along the way. It means there is openness and communication every step of the way.

However a good design and packaging company will not come cheap. It is an investment in your product when you bring them on board, but there are ways to cut costs and save money. Many have found it is cheaper to have a creative packaging company do everything under one roof from the brand design to the packaging development. If you anticipate several prototypes being developed before finding what is right, you may find using virtual prototyping saves a lot of time and money. You can see a 3d image of your product with true to life colour that can give you a great impression of what it will look like.

When you come under a company that takes care of your branding, design work, and packaging development, then you have a solid base from which to explore and discover. They are always there for you to help improve things and monitor the success of what is happening to your product. It's an exciting process, and one you cannot afford to do without.




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